Study
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ABOUT YOU launched a co-branded clothing collection with Bella Hadid for the German and EU market. Working as Post Production Lead within ABOUT YOU's production team, delivering e-commerce product images on deadline, colour-accurate and shop-ready.
- CampaignBella Hadid × ABOUT YOU
- Produced byABOUT YOU GmbH
- MarketEurope · 26 Markets
- My RolePost Production Lead
- ScopeRetouching · Colour · E-Com Output
- Year2022
The Campaign
ABOUT YOU GmbH is one of Europe's largest fashion platforms. For Autumn 2022 they launched a co-branded collection with Bella Hadid across the German and EU market. The production brief was uncompromising: product colours accurate, garment detail preserved, every image e-commerce deployable.
The Images
These are official e-commerce product images produced by ABOUT YOU for their online shop. Each look was photographed in multiple views. The three-angle format is standard for e-com deployment: front, side, detail. Post production had to serve product accuracy first, everything else second.
My Contribution
I served as Post Production Lead within ABOUT YOU's production team. Retouching, colour grading, and final output delivery all came through my desk. The pipeline was mine to run. Deadlines were fixed and the standard was high.
02 / 03Clean
Read
Oversized striped shirt, three angles. On a white ground the light does most of the work. Post production holds back and lets the garment speak.
03 / 03Dark
Ground
Studio black on black, the most demanding setup for retouching. Depth has to be preserved without losing garment detail. Every adjustment is a trade-off.
E-Commerce
Product Images
Additional e-commerce product images from the official ABOUT YOU shoot. Retouched and delivered as part of the same pipeline.
All e-commerce product images are the property of ABOUT YOU GmbH. These images are used exclusively to demonstrate professional expertise and do not serve any commercial purpose or generate any financial gain. This portfolio entry does not imply endorsement by ABOUT YOU or Bella Hadid. Available for removal upon written request from authorised parties.