Study
02
Shot for GlamGlow's Gentle Bubble launch. Directed and photographed Kote across the full campaign. GlamGlow picked the images up and ran them on their socials.
- ModelKote
- AgencyLook Models Management
- Make-up ArtistTina Shalikashvili
- ProductGlamGlow · Gentle Bubble
- ScopeArt Direction · Photography · Motion
- OutcomeBrand Adopted · Published on Socials
- Year2020
The Brief
GlamGlow wanted their new Gentle Bubble formula to look genuinely good. Not clinical, not over-produced. A skincare product lives or dies by how it feels to look at, so finding a model who could carry that was the whole job.
The Approach
The product wasn't a prop, it was in the frame on purpose. Every shot was built around how Kote interacted with the formula. The texture, the way it moved on skin. We kept the palette warm and the styling deliberate so it read editorial rather than pharmacy shelf.
Direction & Motion
We shot a motion piece alongside the stills to show the product actually working. Some things don't translate in a single frame. The foam lifting, the spread, the finish. That footage got the campaign onto video-first platforms too.
02 / 03Skin Forward
The formula is the whole frame. Skin, texture, sensation. Nothing in the way.
03 / 03Raw.
Unfiltered.
Present.
The Ultimate Clay Mask look is built on restraint. No styling distraction, no competing visual noise. Just the product on skin, doing exactly what it was made to do. GlamGlow's formula is the whole story here and the framing makes that impossible to miss.
Two frames, two readings, one mask. Direction was focused on stillness and full presence. The kind of stillness that makes a product feel intentional rather than incidental. The result reads as ritual, not advertising.
Ultimate
Clay Mask
Brand Adoption
GlamGlow picked the images up and posted them across their social channels. That was the whole goal. Shot independently, no agency in the room, and the brand used it like it was their own.
Creative Ownership
Concept, direction, photography and motion all from one place. No handoffs, no agency relay. When everything runs through a single creative head the vision stays consistent from the first frame to the final cut.