Study
07
1407 Breakfast Club has one rule: no bad coffee, no bad company. Every shot I took and every asset I built for them works around that idea.
- Client1407 Breakfast Club
- LocationHamburg, Germany
- RolePhotographer · Social Manager · Designer
- DeliverablesPhotography · Graphic Assets · Content
- PlatformInstagram · Feed · Stories
The Brand
1407 Breakfast Club is a Hamburg cafe built around personality. Colorful, warm, and specific about what it offers. They needed a social presence that felt like walking in, not scrolling past.
The Work
Full social media production from scratch. I shot all the photography, designed every graphic asset, and built a content system around the cafe's identity and its most-loved menu items.
The Vision
Every image and every post communicates one thing: this place is a second home. Warm, one-of-a-kind, and worth coming back to. The feed is the invitation.
A ritual,
not a product.
Coffee is not meant to be photographed alone. At 1407 it is a reason to sit down, slow down, and stay a while. The name says it all: a club. A place you come back to because of who is already there.
So for the product shots, we brought people in. Hands around the cup, a table shared between three. The drink becomes the context, not the subject. Three lattes, three people, one table. Nothing staged. Nothing moved.
01 / 06
02 / 06The Orange
Coffee
03 / 06Every item
earns its place.
Built for
the feed.
Designed
to stop.
Photography alone is not enough. The social media work for 1407 included designing custom graphic assets that live inside the platform rather than just appearing on it.
The weather app post replaced Hamburg's default weather icons with 1407 drinks. Local, specific, a little ridiculous in the best way. It became one of their most-shared pieces.
The flatlay series gave the cafe a cleaner editorial version of its personality. Same drinks, different light, different story.
Animal latte art series. Styled and shot native to the 4:5 Instagram feed format.
The granola bowl. Simple, overhead, unhurried. The kind of breakfast you sit with.
Hamburg's weather, but every icon is a 1407 drink. One of the highest-performing posts.
![1407 croissant grid with [four.teen se.ven] brand lockup - graphic design poster](/_next/image?url=%2Fworks%2F1407breakfastclub%2Fcroissants.webp&w=2560&q=75)
Twelve croissants, one brand name. The grid format works for print and feed equally.
Supporting Germany during the Paris Olympics 2024, reinterpreted as coffee.
07 / 07The full table.
Everything at once.
The overhead shot is the one image that does not ask you to choose. Every bowl, every drink, every sandwich. All of it on one table, all of it in one frame.
It is the menu as a still life. The kind of image that makes you want to sit down before you have even decided what to order.
